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Old Truths, New Tactics: The Science and digital Marketing

In a world of ever-evolving algorithms and digital tools, the core principles of persuasion, storytelling, and human behavior remain timeless. Old Truths, New Tactics explores how the foundations of history, psychology, and science fuel today’s smartest marketing strategies—blending classic wisdom with modern methods to drive real results.

Thought leadership, analysis, opinions, and how-tos from the worldwide app business

Downloads

Strong informational bombs from white papers, presentations, and ebooks written by the leading app developers in the globe

App Data

Get the latest download, usage, user and demographic data and statistics for apps

Explore the app industry

Mobile Marketing

App Store Optimization

User Acquisition

performance Marketing

Affiliate Marketing

Retargeting

Influencer Marketing

App Monetization

Growth Marketing

Events

Our app marketing and growth events.

Your Curiosity Is Upgrading To Knowledge​

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